From the first moment I felt Milan inside me, I knew I was on the verge of a big change.
And this big change created new needs in my life. Every new requirement meant a new question for me. Like all of us, I consulted dozens of sources to get answers to the questions in my mind during this process. With the birth of Milan, I was now continuing this marathon of questions that I started as a pregnant woman, as a mother, and I needed clear, practical answers. Moreover, my baby's needs were now added to my own needs. But I couldn't quite get the answers I was looking for.
For example, my pregnancy process…
What are my baby's priority needs? Where should I start? Why do I need these products? What should be my priority when buying a product? Where should I go to find pieces that are healthy, sustainable, and timeless? Even though there are different brands that I love, why isn't there a platform where I can find all my demands at the same time?
At this point, the seeds of the idea of the Agula brand, which is accessible, understandable and reliable with its parent-friendly content and products, were planted in my mind.
As a mother who is well-versed in the day-to-day changing needs of a baby, my primary dream for Agula was to share all the experiences I had on this journey with the parents who will go through the same processes I went through and to make this process comfortable for them. That's why Agula, inspired by my son Milan and his changing world, was designed not only as a brand, but also as a platform that meets every need in the field of mother and child. From clothing to accessories, from mother and baby health to current information; It was created as a result of long studies by a team of experts in the fields of design, health and development.
I can describe Agula, whose target audience is brave women who do not give up on being themselves after becoming mothers, as cheerful, inspiring, long-lasting, goal-oriented and pragmatic. Moreover, not only to mothers and children, but also to the planet and the future...
As Agula, which started with a 0-12 month baby range, we plan to cover all ages and processes over time, and aim to be the first brand that comes to mind globally with its timeless designs that will be passed on from generation to generation. Because doing our job in the best possible way is our unchanging priority.
And as a parent, I can say that being a parent can be challenging at times. And saying it out loud doesn't make us bad, it just makes us honest people. At this point, my biggest advice to parents is to accept everything as it is in this unique journey with its ups and downs, not to miss any moment of their baby, and as Agula underlines, "Smile with Him at All Times" despite all difficulties!